Vision
We want to create memorable, identifiable, trusted brands that are over and above consistent and authentic. It’s important that we align our thinking to yours.
Strategy
We want to design a plan that will result in visual and channel cut-through, fostering long-term customer engagement as well as lifelong customers.
Design
This is where vision and strategy begins to translate into practical, tangible, creative visual solutions. Solutions that optimises business operations, galvanizing the team today as well as preparing it for tomorrow.
Our approach to Branding starts with understanding. This is the key when bringing a brand to life. You’ll hear us ask ‘Why?’ a lot. Branding is as much about you telling the world who you are as it is telling the audience your important and why they need to have you in their lives. Of course it isn’t necessarily just your brand that needs consideration. Deep analysis of competitors and markets are needed which can power the positioning, and drive the design.
We’re entrepreneurs at heart who believe that a brand is one of your most important assets. Your brand should set you apart from the rest, it should encapsulate everything you stand for, it should attract, it should disrupt, it should enable your growth as well as continued performance. This is why we ask, who are we in the world?
Branding Process
Our Branding Programme –a 6 week iterative process
We work in 6 week cycles but you can expect to leave with an entire framework of usable Brand Assets and Guides.
Programme Deliverables: Brand Discovery – Strategy – Research – Analysis – Positioning – Personality and Tone – Identity Style Boards – Conceptual Iteration – Illustration and Iconography – Colour Palette and Image – Typography – Brand Collateral – Guidelines and Brand Books
Our team at Digital Creative, are cross-functional and made up of Product and Branding experts who can act as an extension of your own team, bringing unrivalled design and product expertise to ensure you overcome your current commercial brand related challenges.
Global and Local
We've worked with many partners over the years, some large, some small, some global, some local. One thing that stands out are the experiences that we've shared.
