Creative Continuation

Creative Continuation is a mindset that should be adopted at all levels of business.

The same approach should be adopted with any creative or transformation programme as part of service delivery. Document the plan, the delivery, the response and you have your key learnings for the next round. The beauty of digital is that you can implement the improvements quickly and efficiently; but still there is a process to go through in order to improve.

Whether you’re improving business process, brand communication or even customer support, the plan needs to align to the overall business’s strategic plan, to achieve long term growth and profit. In order to do this, there needs to be a clear integrated approach between product, marketing, sales and operations to ensure clarity, consistency and conviction.