It started with a conversation . . .
Back to 2011 and I find myself sat in a Central London hotel, discussing a couple of new projects with two clients at the time and the conversation shifted to apps for mobile, IOS or Android. Of course the battle for dominance was in the spotlight back then. I gave my opinions but was more interested in the context of the question in the first place.
Even though we were meeting to discuss completely different projects I was intrigued none the less. Interestingly, two basic ideas came out, both in hospitality, but one geared towards food costing, and one geared towards recruitment. Both had merit, but both had very differing challenges in themselves. Recruitment being a completely saturated market and food costing, well was the idea enough on it’s own.
I left the meeting pondering the potential; a recipe costing app on your phone; selling at such a low cost you’d have to sell millions; How could it work? Did something already exist? What does the market look like? On the recruitment side, as it was such a busy market, how could a new app penetrate such a busy space, what would it need and take from an investment perspective when the likes of LinkedIn was in existence.